This really helps me understand, from the customer's perspective: “Is this a problem worth solving?"
We rolled out this value mapping framework this last year and our CRO recently said it was the single best investment we made in our go-to-market function in the last 12 months. It’s been extremely valuable for renewals, too
This is simply the most valuable tool I use to close every large deal. I use it for internal QBR's too!
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